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Tuesday, 27 September 2011

A Glass of Sicily

Here's a tidy clip that makes me want to run as fast as I can to Sicily. Curiously the video is as much about the island as it about the brand being advertised, winemaker Tasca d'Almerita.

Created by Italian "viral media company" Mosaicoon, the 80-second video, called "A Glass of Sicily" is a nice display of visuals and sound design.

The campaign also includes a photo gallery and an interactive map on Flickr, with a range of content and images from across Sicily.

Time for me to get over there me thinks...


via AdWeek

Tuesday, 20 September 2011

Forking Hell

Do you regularly struggle to eat pasta? Are you utterly incapable of feeding yourself?

If you answered yes to those questions then fear not, 'Inventor' Bob Balow demonstrates how to use his 'Original Pasta Fork' so that you needn't eat your Spaghetti Bolognese with your hands any more.

Gold plated forks also available, no seriously, see here.

Genuinely don't know whether to laugh or cry...

Friday, 16 September 2011

Filthy bitch

I love it, you love it, she unquestionably loves it.

Wishing you all a very happy Friday and a dippolicious weekend.

Thursday, 15 September 2011

Green is the colour, Sauce is the game

The Argentinians call it Chimichurri, the French Sauce Vierge (Virgin Sauce), the Italians and Mexicans Salsa Verde (Green Sauce).

Regardless of where you believe it to have originated from (unquestionably Italy :P) there is no denying that this dressing is one of the most simple yet versatile ones around.

Its beauty lies in its simplicity and whilst there are indeed many variations you'll be hard pushed to find one that doesn't taste great. Usual accompaniments are fish, shellfish, white meat, red meat and grilled or raw vegetables (so everything except cheese and fruit).

Furthermore, not only is it excellent in its own right, it's also a perfect base for many other flavourings from citrus to chilli, herbs to spices and so on. Having said that, try to keep aromatic herbs such as rosemary, thyme and oregano down to a min - they're a bit too strong.

In Italy Salsa Verde is seen as a cold rustic sauce usually made with some combination of parsley, basil, vinegar, capers, garlic, onion and olive oil. Ocasionally, anchovy paste is added when used over veg like broccoli or with pasta. A well-known version in fact is gremolata; the usual accompaniment to the ridiculously tasty ossobuco alla milanese.

Although parsley is most commonly used you can really go to town with any tender herb available: coriander, basil, fennel, tarragon or dill for example are perfect with fish and seafood. Celery leaves, while technically not a herb, are also a tasty addition to the sauce. Often discarded these are more than just a garnish for bloody marys, they add a lighter colour to the sauce and are mild enough to go unnoticed by celery-haters.

Beyond the Mediterranean, green sauces are of course also very common in Central and South-American cuisine. In these instances you'll usually find puréed tomatoes (cooked or raw), with chillies, white onion, cilantro, and lime. So whilst in Mexican-American cuisine they're frequently associated with dips for tortillas, tacos, grilled meats and fish - in Argentina they're mainly used for roasted meats, steak and sausages.

Christ, I'm starving now. Anyway, my version is a bit of blend of styles but tastes great and works with pretty much anything.

Enough for 2-3 dishes:

1 large tomato, deseeded and finely chopped

1 shallot, very finely chopped (1/2 a red onion will do)

1/2 lime, squeezed

1 large handful of flat leaf parsley

1 smaller handful of basil leaves

5 tbsp of olive oil

1 tbsp of balsamic vinegar


To prepare simply fry the shallot in a pan with some oil for a minute or until slightly translucent, then mix well with all over ingredients and add a pinch of salt and pepper. If it needs a loosening just a glug more oil.

Pretty damn easy for something so tasty, get involved.

Wednesday, 24 August 2011

EAT

This is wonderful. 3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage... all to turn 3 ambitious linear concepts based on movement, learning and food ....into 3 beautiful short films.....

Embedded below is 'EAT' however I strongly suggest you view 'MOVE' and 'LEARN' by clicking on this link or by visiting Ricky Mereki's Vimeo profile.

Huge creds to Rick and Tim White for putting it all together.

Paddy, thanks for bringing this to my attention!

EAT from Rick Mereki on Vimeo.

Sunday, 21 August 2011

The BIGGEST Mac (Man vs Food)

Adam Richman is a living legend just for trying this. Not even the help of 40 regional eaters could defeat this 190 pound MONSTER! That's 86Kg!!!

Food unquestionably won this epic battle, there were roughly 30 pounds of burger left at the end of the challenge...

Tuesday, 16 August 2011

Spanish Sharing Bowl (of Greatness!)

It's mid August and the end of English 'summer' is nigh - this can only mean one thing - the return of the football season!

So after a long day at work the last thing you want to do before a Champo League encounter is slave over the hob all night. What you need is a quick fix to sort you out with plenty of time to sink a couple of nelsons.

Serves 2 hungry people or 3 as a snack:

1 medium red onion (cut into fine strips)
1 clove of garlic (finely chopped)
1/2 red chilli
200g of chorizo roughly chopped (cooking or standard will do)
a squeeze of lemon
2 roasted peppers (coarsely chopped)
1 jar of alubia beans
1 tsp of paprika
handful of chopped flatleaf parsley

Heat up a pan with a splash of olive oil and chuck in your chorizo. Cook this off for a couple of mins to extract some colour, then add the onion, garlic and dry chilli.

Keep the pan on a medium heat stirring regularly for 5-8 mins then add a squeeze of lemon and the peppers.

Keep on the heat for a couple of minutes before adding the beans (if you can't find alubias beans cannellini ones will do).

Season well and cook this off for a final 2 mins before stirring in the parsley. That's it.


The whole thing shouldn't take more than 15 mins. All that's left to do is spoon the lot into a large bowl and serve with grilled/toasted bread rubbed with olive oil.

Oh, and don't forget the cervezas!