A Glass of Sicily

Here's a tidy clip that makes me want to run as fast as I can to Sicily. Curiously the video is as much about the island as it about the brand being advertised, winemaker Tasca d'Almerita.

Created by Italian "viral media company" Mosaicoon, the 80-second video, called "A Glass of Sicily" is a nice display of visuals and sound design.

The campaign also includes a photo gallery and an interactive map on Flickr, with a range of content and images from across Sicily.

Time for me to get over there me thinks...

via AdWeek

Tweet